Hill+Knowlton appoints Helen Reiher director of sports marketing and sponsorship team
Hill+Knowlton has appointed Helen Reiher director of the company’s Sports Marketing and Sponsorship team.
The announcement:
Hill+Knowlton Strategies Australia has announced the appointment of Helen Reiher as Director of the company’s burgeoning Sports Marketing + Sponsorship team.
“Helen takes on this role at a time when Australian sport is under the microscope and sponsors are looking for ways to both enhance and protect their brand. With our focus on strategic and communications-led strategies, I have no doubt that H+K will continue to grow its offer by providing value for organisations that are looking to align their sponsorship assets more closely with their business goals,” said Paul Plowman, CEO, Hill+Knowlton Strategies Australia.
Reporting in to the company’s global director of Sports Marketing + Sponsorship – Andy Sutherden – Helen’s appointment comes at a period of intense growth for H+K’s global Sports Marketing + Sponsorship team, which celebrated last Thursday as it was awarded Sports Agency of the Year at the coveted BT Sport Industry Awards in the UK.
The H+K team won the sought after award for its stand-out work during the London 2012 Olympic & Paralympic Games which was activated across over 14 markets worldwide. H+K was proud to have been chosen by more brands activating around the London 2012 Olympic & Paralympic games – including adidas, P&G, Visa and BP amongst others – than any other communications agency.
Global Sports Practice Director, Andy Sutherden commented: “There’s never been a more competitive period for communications agencies when it comes to winning business and delivering stand out work. That is why we couldn’t be prouder to have beaten such illustrious competition to win this award – one that every member of our global sports practice should be very proud of.”
Helen will be supported by a team of consultants including H+K’s newly appointed CEO Paul Plowman, who bolsters the company’s sports credentials having previously worked with AFL’s West Coast Eagles and the Freemantle Football Club. As part of her new role Helen will also be seconded to the H+K’s London office once a year to support the company’s global team and share insight and experience within the H+K network. She will play a role in the ICC Champions Trophy to be held this June in the UK.
Amongst its most recent work in the Sports Marketing + Sponsorship fold, H+K Australia provided consultancy and event support for Abu Dhabi Tourism and Cultural Authority with its sponsorship of the Formula 1 Grand Prix in Melbourne, as well as carrying out a comprehensive campaign for Glaucoma Australia involving 18 sporting ambassadors.
Source: Hill+Knowlton press release
