Hisense becomes naming rights partner for NRL’s Thursday Night Football

Consumer electronics and home appliances brand Hisense has signed a three-year deal with the National Rugby League (NRL) which gives it naming rights for Thursday Night Football.

The partnership kicks off at the start of the 2020 NRL season on 12 March and will also include a major partnership with the 2020 and 2021 State of Origin series, including stadium branding, digital integrations and social media.

Hisense and the NRL have a new partnership

Hisense also becomes the inaugural ‘Official Presenting Partner’ of NRL TV, which is broadcast across and the NRL app.

Andre Iannuzzi, the brand’s head of marketing, said: “We are thrilled to be partnering with the NRL and bringing the Hisense brand closer to the NRL’s passionate fan base. This major sponsorship reflects our focus on showcasing our innovative and premium product range to Australians and underscores our commitment to our customers, ensuring they experience their favourite sporting games as crisp, clear and true-to-life as possible in their homes.”

The NRL’s chief commercial officer Andrew Abdo added: “This partnership reinforces the ever-growing value of NRL for sponsors, and reinforces how our scale and reach can deliver deeper, more meaningful engagement with customers and drive larger returns on investment.”

Hisense previously has naming rights for Hisense Arena in Melbourne Park, part of the National Tennis Centre. The venue is now known as Melbourne Arena.


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