Dr Mumbo

Hipsters cannot live by integrity alone

And so to yesterday’s BEfest conference, where the man behind the Fully Sick Rapper, the Bondi Hipsters and the Jungle Boys Christiaan Van Vuurren admitted: “I’m legitimately broker than I have been in my entire life”.

The revelation might be somewhat surprising given the Bondi Hipsters have a new ABC2 sketch show Soul Mates coming out in a fortnight, and have recently done an ad for Old Spice as well.

However, speaking at the Mumbrella Question Time panel at the end of the day van Vuuren, who plays Dom in the Bondi Hipsters, explained: “People are remarkably savvy to what their audiences will be ok with, and that’s been the case with us.

“I’m legitimately broker than I’ve ever been in my entire life, we’ve said no to some pretty big amounts of money on the way through that would have helped pay rent, but we’ve been looking at the long term goal of what’s going to build our audience and what’s going to maintain our audience.”

He also admitted when they first created the idea for the Bondi Hipsters he hoped a fashion brand might come and link up with them.

“When we first cooked up the Bondi Hipsters idea I thought this would be a great idea for a General Pants or a Glue type store, someone to help us foot the bill for production,” he said.

“It’s in the fashion world, so it could be a thing where they integrate into the show, and we put some of our silly designs into the store as a way of integrating into the show, or they get a pre-roll with ‘this is bought to you by General Pahnts’, but we never ended up getting that phone call so we never actively pursued it.

“We decided from the start we wanted to grow this thing and move it forward. We had a few chances early on but they weren’t brands we wanted to integrate those characters with, and we’ve tried with those characters to not do things they wouldn’t do. So for example a Telstra or a CommBank they would be very anti-establishment against.”



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