F.Y.I.

Hogarth Australia adds depth to creative team with new hires

WPP’s Hogarth Australia has today appointed Emily Harridge as content director and Alan Harca as director and post-production lead, as it enhances its in-house content capabilities to help drive sustainable growth for its growing roster of clients.

The announcement:

Harridge will lead Hogarth’s content HUB capabilities nationally. She previously founded Visual Playground, a post-production company that delivered broadcast design, live-action, content production and visual effects.

Harridge previously utilised her experience solving complex problems for well-known brands including NAB, Mazda, Fox Sports, Bayer, MLC, Warner Bros and Endemol Shine Australia and delivers creative across all forms of content including motion, virtual and augmented reality, visual effects and social media.

Commenting on her appointment, Harridge, said:  “Hogarth Australia is home to many hugely talented individuals with exceptional craft, technological skill and industry expertise. I’ve been impressed by the creative work produced to date and can’t wait to join the team so that we can continue building on the production services provided to clients.”

Harca brings with him 12 years of production experience across film, TV, online and digital. From directing global campaigns for brands such as Nike, Sony, Disney, Beck’s HP, BMW, Vodafone, Samsung and Adidas, to working across multiple international markets, Harca will leverage this wide-ranging expertise to both direct and lead Hogarth’s post-production capability across Sydney and Melbourne.

This latest announcement follows the recent appointment of Brendan Barnes, a director of photography, who recently joined Hogarth Australia as shooter and editor.

Hogarth Australia national content director, Iain Todd, said: “At Hogarth, it’s our priority to continue lifting our level of craft so we can give our clients the edge. This newly appointed team will enable us to do just that.

“Their t-shaped skills-sets, understanding of the innovation and technology landscape, alongside their passion for storytelling are a key part of how we seek to deliver the best work, brilliantly. I look forward to seeing how their hybrid expertise will enable us to further develop our production pipeline and always-on content opportunities.”

Source: WPP press release

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