HOKA transforms Bondi with large-scale activation, via Emotive

January 23, 2025 9:13

Footwear retailer HOKA is taking over Bondi Beach this weekend, with a large-scale activation to launch its newest shoe, the Bondi 9, via Emotive.

The North Bondi Surf Life Saving Club has been turned into the ‘Cushion House’, inspired by the Bondi 9’s max cushioned midsole technology, allowing runners of all levels to explore the latest innovation in ultra-cushioned running.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.