Shocking creative

Disruption is a buzzword in the industry, and now Sydney agency Holler has managed to combine the disruption and buzz in one stimulating charity drive.

Four employees have been hooked up to electric muscle stimulation (EMS) which send a spine-tingling jolt every time a viewer clicks the “disrupt” button. And in true voyeuristic fashion you can watch the reaction as the poor victim squirms from the shock.

Dr Mumbo particularly enjoyed sending a few “disruption” jolts to Holler co-CEO Mike Hill…here’s some screen shots of his reaction:

Screen Shot 2013-12-13 at 12.04.45 PM

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