Dr Mumbo

Shocking creative

Disruption is a buzzword in the industry, and now Sydney agency Holler has managed to combine the disruption and buzz in one stimulating charity drive.

Four employees have been hooked up to electric muscle stimulation (EMS) which send a spine-tingling jolt every time a viewer clicks the “disrupt” button. And in true voyeuristic fashion you can watch the reaction as the poor victim squirms from the shock.

Dr Mumbo particularly enjoyed sending a few “disruption” jolts to Holler co-CEO Mike Hill…here’s some screen shots of his reaction:

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Every shock sent raises $1 for The Factory Community Centre,  a non-Government agency working within Redfern and Waterloo. The team has a goal of raising $5000 and so far, $4050 has been raised…that’s 4050 electric jolts sent.

Dr Mumbo wonders whether that might be Holler’s competitors being able to enjoy a bit of “disruption” of their own.

To take your turn disrupting the advertisers who constantly disrupt you, head to http://www.holler.com.au/xmas 

UPDATE: 

It seems Dr Mumbo’s prediction rivals would take advantage of this situation has been proved right, with VML hacking into the system and delivering a few shocks of their own to the unsuspecting creatives, before sending them the message “Merry Christmas Holler. Love from VML.” How sweet. See the video below.

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