Homebuyers Centre launches ‘ultimate fails’ online campaign targeting first home buyers
Homebuyers Centre Victoria has kicked off a new social media campaign, created by production house Motion Picture Company (MPC), targeting 25-35 year old first home buyers.
The campaign’s key video, which will run on social media through December before cutting to 15-second pre-rolls in January, is a series of “fail” videos sourced from YouTube. The video ends with the message “Homebuyers Centre takes the hard work out, we’ll get you into your first home hassle free”.
https://www.youtube.com/watch?v=K9Nmxi0ddHg
ABN Group Victoria’s managing director, Aidan Hooper said in a statement: “For most of us, getting into our first home is still the great Australian dream. All that saving, searching, planning, building and financing is a massive challenge that can be incredibly daunting.
“We want to build brand awareness with content that is sheer entertainment, while promoting the message that life doesn’t need to be this hard: Homebuyers Centre can get people into their first homes hassle-free.”
The campaign was developed based on insights from Homebuyers Centre research which identified the key emotional drivers that motivate first home buyers and found the process can be overwhelming. This evolved into the “core creative idea and the campaign’s creative expression ‘Ulimtate Fails'”.
Credits:
- Client: Homebuyers Centre
- Production: Motion Picture Company
Linkedin
A tenuous creative link.
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“Comments are disabled for this video.” on Youtube. No need to guess why.
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It’s a watch it once and next time it comes on avoid it like the plague kind of TVC eh.
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Oops, I see production for ewetube, that’s even worse!
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Very clever
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“Very clever”??? If clever means done to death 1000s of times before and people really hurting themselves is “funny”. Then it’s a Mensa score. But I doubt it.
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