Honest Tourism Australia ad

Ad Exec 3 Jan 20

this is funny, better and far more clever than the original, a much nicer voice and probably will be seen by more people once it goes viral with no media spend. The problem with that is that is equally thoughtless – tourism will be greatly impacted by the fires (i know of several families who have cancelled their holidays to come home and see family so assume it will be extensive) & many of the people that have lost their homes and business rely on tourism to make a living. The fact that this will go very viral is likely to further dampen tourism and rub salt in the wounds of many impacted by the fires. I get it’s a joke & usually have no issue with this kind of stuff. I guess the issue is that this one is good and will be seen and shared and publicised in articles

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Hard to laugh right now 4 Jan 20

Agree. Tourism is a victim of climate change. This is unhelpful.

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They used to be clever 4 Jan 20

I was waiting for this.

Surprised it took them so long.

Not very clever or helpful right now.

Yawn.

Why not focus on putting efforts into making an ad that influences Australia’s efforts on
Climate change? Oh that’s right – you don’t have ideas you can just parody them.

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