Honey Birdette’s ‘sexually explicit’ digital billboard condemned by ASB
Lingerie brand Honey Birdette has had its digital billboard advertisement banned by the advertising watchdog for being “sexually explicit”.
A complaint said the digital billboard located outside the Honey Birdette store was positioned inappropriately next to popular children’s stationary store Smiggle and had a woman’s “breast fully visible including brown nipple through a white lace bra”.
The banned Honey Birdette ‘Paris’ poster
“A complaint said the digital billboard located outside the Honey Birdette store was positioned inappropriately next to popular children’s stationary store Smiggle”
So the lingerie store is next door to Smiggle? Way to go with the retail mix there, centre management!