Hootsuite adds TikTok integration to social media management lineup

Kalila Welch

May 27, 2022 6:00

Social media management platform Hootsuite has added video entertainment app TikTok to its suite of social media management capabilities, allowing marketers to manage, execute and optimise TikTok content using Hootsuite’s tools.

“It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers,” said Maggie Lower, chief marketing officer at Hootsuite.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics