Nation shines light on Adelaide Uni
Creative agency Nation have created a new campaign for the University of Adelaide based around their Latin motto “Sub Cruce Lumen.”
The motto means “Light [of learning] under the [Southern] cross” and was used to inspire the “seek light” message of the campaign, which includes a 30-second ad.
The campaign was developed in response to the creation of the university’s new 10-year Strategic Plan Beacon of Enlightenment. It was launched across cinema, television, outdoor, digital and print channels.
Outdoor and digital executions extend the campaign by presenting a series of world challenges posing questions such as “can we help endangered species prevail?” and “can we save our planet?”
Greg Knagge, managing director of Nation said: “The University is much more than bricks and mortar. It is essentially a community drawn together by a common philosophy – the desire to discover new knowledge.”
Geoff Robertson, Nation’s creative director, said: “These big questions are designed to engage the audience with global issues that require the discovery of new knowledge to provide answers.”
Credits:
- Client: The University of Adelaide.
- Agency: NATION.
- Creative Director: Geoff Robertson.
- Art Director: Jane Keen.
- Writer: Greg Knagge.
- Producer: Judi Oehme.
- Project Management: Jessie Huber.
- Production Company: Untitled Manifesto.
- Director: Nick Matthews.
- Post Production: Resin.
- Music Composition: Christopher Larkin.
- Sound Engineer: Pete Smith.
- Photography: Mike Smith.
