Host wins Rentokil
Ad agency Host has won the account of pest control brand Rentokil. The win comes at a loss to NZ-based agency Republik, which previously held the business.
The pest control brand operates nationally both in corporate and residential sectors – Host’s appointment is to increase share in the residential market. Its first campaign for the brand is due to launch in early 2012.
Director of Host, Suzie Shaw said: “Rentokil is a fantastic international brand with a lot of great stuff to talk about. The Rentokil team are looking for some ambitious ideas and we’re really excited about working with them.”
Rentokil’s regional marketing manager said: “I was impressed with the quality of ideas out there but Host was a clear front runner from the start. They really grasped the challenges Rentokil faces, and I think they’ll be the perfect creative partner for us moving forward.”
Host has had a relatively quiet spell in the run-up to being bought by the French company Havas in July. Recent work includes a Bankwest ad attacking NAB’s tax cut claims.
