Host/Havas lifts the bonnet on Avis Budget Group’s new creative for its Apex Car Rentals brand

Andrew Banks

July 15, 2022 10:00

Car rental company, Avis Budget Group, has unveiled its new creative for its Apex Car Rentals brand, with a launch campaign via agency partner Host/Havas.

The work celebrates Apex’s platform positioning of ‘Making Extra Ordinary’, focusing on the brand’s reputation for turning all those hidden extras you normally have to pay for into an ordinary and upfront part of their offering – such as no additional charges for drivers aged under 25 years and no one way fees, extra driver fees or booking fees.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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