Virgin Mobile ad invites customers into the club

Virgin Mobile’s first TV ad for its new “Members Welcome” brand platform will go on air from this Sunday.  

Created by Sydney agency Host, the ad is part of Virgin’s push to make its customers feel like  members of a club, including discounts to music events and phone credit when they fly on the Virgin Blue network. Last week’s rebadging of the Virgin Mobile Metro is part of the same process.

The ad will also feature in cinemas and on Virgin Blue’s in-flight channel from December.


  • CLIENT: Virgin Mobile
  • CREATIVE: Host, Glue Society
  • PRODUCTION: Revolver

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.