Host loses Patak’s after nine months
Host has lost the Patak’s account just nine months after winning it.
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the AB World Foods-owned brand after another three-way pitch to JWT Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “JWT impressed us with their strategic approach and passion for the Patak’s brand.
The win for JWT follows the Sydney office’s recent RAC win, which resulted in the launch of JWT Perth, the regions’ first new office in 40 years. JWT claims it has had its best new business run in a decade in Australia.
Host boss Suzie Shaw told Mumbrella:
“We did successfully pitch and win the Patak’s brand at the start of this year. However in consultation with head office in the UK, a decision was made to re-pitch the business recently and JWT who manage Patak’s in that market was appointed.”
“Host did not re-pitch and we continue to work with the Patak’s team managing the social media component of campaigns,” she said.
“INSERT AGENCY NAME impressed us with their strategic approach…”
So it turns out they were looking for strategy AND passion
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“Host did not re-pitch….” . Speaks volumes. Anyone in adland understands what that means.
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Re pitch in the same year, what jokers.
Tastes like crap anyway, good luck selling that JWT
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It sounds like they’ve left themselves in a right (mango) pickle.
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two pitches in a year – yeah strategic thinking must be at the heart of that business
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Every time HOST loses a client they blame global realignment. Nice deflection.
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Any client that re pitches after 9 months is the client you don’t want EVER!!!
Obviously Pateks is NOT a company that is run by directors with long term commitment – long term vision – long live your curries.
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