Coopers attacks copycat brews

Adelaide agency KWP has created two new campaigns for Coopers – one that attacks ‘pale imitations’ of Original Pale Ale, and another that promotes the history and authenticity of its Sparkling Ale brand.

The first campaign uses street art typography on street furniture, specials boards in pubs  and magazine executions to respond to the rise of what Coopers views as copycat brews.

KWP worked with chalkboard artist Monique Cannon on the campaign.

To promote Sparking Ale – also known as Coopers Red – KWP used large format outdoor featuring wooden crates to reflect the brand’s history – wooden crates were used by the brewery until the 1970s.


Creative Director: James Rickard
Creative Team: David Ormston, Amrit Jandu
Media Team: Christine Phillips
Account Team: John Baker, Tristan Glover, Jock Auld
Production Team: Ann Romeo, Nic How
Art: Jodie Kunze
Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly
Photography: Richard Lyons
Illustration: Monique Cannon


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