Housos director Paul Fenech: do not underestimate the bogan dollar

Comedian and TV director Paul Fenech has advised Australian advertisers not to underestimate the value of the ‘bogan dollar’.

The creator of Housos, which airs tonight at 10pm on SBS, told Mumbrella: “People don’t realise that 60% of the population are into V8 Supercars.”

“Advertisers are conservative – and Housos is a naughty show. So they don’t want to be promoted in that slot. But we reach a key demographic. You may not advertise Chanel [around our show], but maybe Britney Spears’ new perfume. You’d advertise anything that gets the testosterone going for people aged 15 – 25 – cars, army recruitment or fast food.”

Fenech added that he was disappointed by the timeslot Housos was allocated by SBS, which had aired his previous shows Pizza, and Swift and Shift Couriers in earlier timeslots.

“I think 10pm is too late. SBS missed a great opportunity. I think 8.30pm or 9pm would have been a great slot. But they thought the swearing was too full-on for that slot.”

“If you know anything about television, 10pm draws fewer viewers no matter what station you’re on. However, it should pull in phenomenal ratings for 10pm by SBS standards.

“If it was on earlier it could have done better especially with all the pre-publicity,” he added.

Housos was brought into the spotlight via a media storm caused by A Current Affair’s erroneous reporting that the program is a reality show. The cast includes media personalities Ian Turpie, Angry Anderson, Jason ‘Jabba’ Davis, Amanda Keller, Melissa Tkautz and Fenech himself.

Yesterday, as part of a campaign to promote the show, Fenech drove a fire truck around that Sydney armed with a megaphone. The truck carried banners that read ‘Housos SBS 10pm Monday’.

“SBS only does a certain number of marketing recourses. So I have put my own money and heart into this. Housos has a bit of magic that I haven’t seen since the first couple of Pizza episodes.”


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