How advertisers can capitalise on the new era of premium video inventory
The rapid rise of ad-supported streaming is reshaping the premium video landscape in Australia.
Yael Milbank, local managing director at Magnite, explores how advertisers can strategically capitalise on this shift.
The streaming landscape is shifting fast, and advertisers need to move with it.
Several global streamers have now launched ad-supported tiers in Australia, and by 2027, Netflix is projected to become the country’s third-largest ad-supported streaming service. With more platforms expected to follow suit, this marks a significant turning point in how audiences consume premium content and how advertisers can reach them.
What we’re seeing now is not just a trend, but a fundamental evolution in how premium video is monetised. Australia has long been a mature and progressive market for premium video ad consumption, and this is now growing to include global streamers’ ad-tier advertising opportunities.
