How political PR works

Wow, what a non-scoop!

All those links were published on dbcde.gov.au on Budget night

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Maybe you need to write tailored in capitals Tim…

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If by ‘the point’ Tim, you mean that press secs localise media releases, it’s not exacty what you would call a scoop…

Is it?

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They’re called donuts and they ain’t anythign new.

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‘Enhance’ is the ultimate BS PR word.

The moment you see it you know you are being lied to.

It means: “further improve the quality” with the implication things were pretty damn good already.

Often technology PRs use the word when they mean ‘fix something that doesn’t work’ or ‘add unnecessary extra features’.

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This is just how you do state based media outreach. If it was done properly, I’m sure that the releases each had state specific data, as well as a state specific spokesperson and case study who localised the story for the journo that would otherwise say ‘if you don’t have a local angle I’m not interested’. It’s common to see this technique used by PRs, and actually a pretty solid way to get your message run nationally.

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A non-scoop?! Surely not.. I don’t think anyone is denying that a little bit of tailoring works well, but I’m guessing that said tailoring loses its impact somewhat when all tailored releases are sent in one email.. Perhaps the national version would have been the best bet in this case!

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I think that tailoring is clearly an enduring and effective phenomenon but I agree that sending everything out as a batch seems a little counter productive. I don’t want to be too controversial here but I’m not at all convinced that state methodologies should really be taken as models of good business practice!

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