How Sitecore took its global CMO to attend private dinners in Sydney, Melbourne and Brisbane
Sitecore is one of Australia’s leading experts in providing personalisation to brands’ websites and eCommerce shops.
However, there is a little confusion in the market as to exactly what that means. Not so long ago, providing a unique experience for users meant ten minutes of ticking boxes of preferences. Nowadays, this can be automatically deduced through browsing or buying history.
This though presents questions of its own for marketers – how is data collected? How effective is personalisation? Where is the divide between making an editorial, curated decision vs letting a machine do the work. Sitecore wanted to be able to give prospective clients a chance to ask questions in a safe and relaxed environment. The business was able to coincide the events during a time when its global CMO was visiting from the US.
What we did
Bespoke collaborated closely with Sitecore to help brand the event, and sourced three of Australia’s best locations to hold the breakfasts: Aria in Sydney, Urbane in Brisbane and Cumulus Inc in Melbourne.
Mumbrella handled every aspect of the organisation, including:
- Booking the venues and catering
- Designing, writing and printing all assets, menus and invites
- Overseeing the day’s running order, schedule and script
In order to get the most relevant guests, we used our unrivalled industry contacts book – compiled from those who attend our larger events – to send targetted invites to senior marketers handpicked by Sitecore. These invites were sent in batches of importances – meaning that we always had the most relevant and senior attendees possible.
Mumbrella Bespoke’s editor, Adam Thorn, MC’d the events and also wrote a script that was shared with the speakers prior to the summit, so they could make whatever edits they wanted.
Want to find out more?
Vist Bespoke’s homepage at mumbrella.com.au/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.