How Sitecore took its global CMO to attend private dinners in Sydney, Melbourne and Brisbane

Sitecore is one of Australia’s leading experts in providing personalisation to brands’ websites and eCommerce shops. 

Click to enlarge: Sitecore’s Sydney leg took place in Aria – with dramatic views of Sydney Harbour

However, there is a little confusion in the market as to exactly what that means. Not so long ago, providing a unique experience for users meant ten minutes of ticking boxes of preferences. Nowadays, this can be automatically deduced through browsing or buying history. 

Click to enlarge: In Melbourne, guests were encouraged to take part in the debate and ask questions