How to build an effective content factory | Mumbrella360 video
While downstream marketing is now almost completely enabled by technology, upstream marketing activities, such as how teams produce and manage digital and social content, are still stuck in the Nineties.
How do winning brands such as SFI Health overcome this? They leverage the right technologies and processes to build effective and high-performing modern content factories.
Content factories used to be about churning out bad content at a rate of knots, but times have changed and brands such as SFI Health are now producing stand-out material across all channels, powered by a slick and highly-efficient marketing team.
So how are they doing it?
In the above video from this year’s Mumbrella360, SFI Health’s Kate Brown and Cognitives’ Amy Walker outline their top tips.