How Tourism Australia brought Oprah to Oz

mUmBRELLA360logo 2012Last year’s Mumbrella360 saw Andrew McEvoy, managing director of Tourism Australia share the inside story on Project Chicago – the tourism body’s eight year project to bring Oprah Winfrey to the country.

He also shared early data on the effectiveness of the large investment.

The video highlights

  • The thinking behind the  “There’s Nothing Like Australia” campaign
  • Long-term plans for the “Nothing Like” campaign toward 2020
  • Getting Oprah and getting the most out of Harpo Productions
  • Oprah and advocacy
  • Attracting the ‘next Oprah’

At this June’s Mumbrella360, Tourism Australia’s executive GM for marketing Nick Baker will reaveal – for the first time to an Australian audience – the next stage of the There’s Nothing Like Australia campaign.

Discounted earlybird tickets are available on the Mumbrella360 website until the end of next week.



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