How Vegemite blew it

Vegemite iSnack 2point0I was going to write a long rant about the defeat-from-the-jaws-of victory PR disaster that Vegemite has pulled off with it’s name me competition.  

(iSnack 2.0 – really?)

But Crikey’s Ruth Brown has put it much better.

For what’s worth, the best suggestion I heard was Cheeseymite.

What on earth were they thinking? The name is so rubbish that although I quite like the product I’ll actually be embarrassed to buy it.

(Hat-tip @clembastow for this:)


Tim Burrowes


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