Five to follow: Zac Martin; Mark Pollard; Katie Chatfield; Gerry McCusker; Newsagency blog

Last week, I started offering suggestions for bloggers who have something interesting to say about the Australian media and marketing industry. As before, these people will be known to most of those who are already regulars in the blogosphere, but they make a good starting point if you’re just getting into it. Here come five more:  

Zac Martin’s Pigs Don’t Fly

Read it: If you want to hear from the horse’s mouth about marketing to the Gen Y/ iGeneration.

Like many 20-year-olds (although it seems to me he’s been claiming to be that age for a few years now) Zac doesn’t mind causing offence, which is what makes his blog entertaining. His “Leave Seth alone” video and B&T-baiting are two that stick in the memory.

A recent example: Ten things I hate about marketing


Mark Pollard’s Life. Then Strategy

Read it: For a non-bullshit take on communications

Despite being a popular element of the social media scene, the uber-hip Pollard, strategy director at McCann Sydney, avoids its wankier excesses. A talented writer, he was instrumental in persuading various marketing bloggers to make personal contributions to the powerful Man Week project.

A recent example: How to sell 4.2m burgers


Katie Chatfield’s Get Shouty

Read it: For musings on communications and strategy

By day Chatfield is a strategist at experiential agency Jack Morton Worldwide. Her blog, which has been round for nearly four years is one of the longer established ones to still be going strong.

A recent example: Numbers don’t count:

“One of the greatest client obstacles I come across with transmedia planning is predictive modelling. Everyone wants to know exactly what they’re going to get for their investment. Before it happens. We forget that every time we put out a message into the complex system of society- it’s an experiment.”


Gerry McCusker’s PR disasters

Read it: For PR blunders in Australia and elsewhere.

The Melbourne based McCusker spoke at the IABC conference in the US on why CEOs are scared of social media. His video for the event, on why social media is like punk rock was much debated on Mumbrella.

A recent example: Social media fast food disasters


Australian Newsagency Blog

Read it: To find out what’s actually happening to mags and papers on the shelves

Often updated several times a day by Mark Fletcher, this offers good insights into what covers work, pricing strategies, and an ongoing annoyance with Fairfax’s habit of allowing sticker ads over their mastheads.

A recent example: Who owns the newsagency?:

“Without reference to our magazine manager, store manager or myself as the business owner, a merchandiser visited and moved Australian Business Solutions, placing it in the premium location usually reserved for BRW magazine. It is this type of move which annoys me and many other newsagents.”


You can find links to these and other sites in our blogroll


Tim Burrowes


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