Independent creative agency Howatson+Company has been appointed as the agency of record for TK Maxx in Australia, following a competitive pitch.
The new appointment is effective immediately, and will see the agency handle brand strategy, creative and production for the off-price retailer. Part of TJX Companies global group, TK Maxx Australia launched in 2017 and now has 69 stores along the eastern seaboard and 2 recently opened in South Australia, aiming to deliver great value on brand name, designer, and other high-quality fashion apparel and home wares for less than a department store.
Howatson+Company joins the brand’s media agency of record, Havas Media, which was appointed in February last year to provide a full range of media services including strategy, planning, buying, optimisation, reporting and analytic.
Tony Dunseath, VP of marketing at TK Maxx Australia, said: “Great partnerships are very important to our business, and we are thrilled to be partnering with the team at Howatson+Company as we work to continue to grow our business here in Australia.”
Renee Hyde, Howatson+Company managing director, added: “We’re very excited to be working with the talented (and nice) team at TK Maxx. The team’s ambitions for the brand are a perfect match for us and we’re looking forward to seeing what we create together.”
The win comes as Howatson+Company has continued to expand in 2022, now with a team of 90 people across its Sydney and Melbourne offices.