Hulsbosch launches Coles’ new skincare brand Koi, pushing its natural ingredient credentials
Branding agency Hulsbosch has launched a new brand identity and positioning for Coles’ skincare brand Koi.
Hulsbosch and Coles undertook six months of research to develop the brand strategy and philosophy, creative direction and the overall brand vision.
Hulsbosch was responsible for the brand from its strategy to its packaging
Belinda Anderson, head of marketing for Coles Own Brand, said they wanted to highlight the craft and quality of ingredients that are behind the Koi products.
How is this innovative or disruptive?
You created a private label brand that helps your client fatten their margin and leverage their other suppliers. Good job, but it feels like a stretch to say it’s more than this…