Hungry Jacks hijacks Maccas Monopoly campaign in fast food marketing war

Screen Shot 2014-09-19 at 4.05.58 PMHungry Jack’s has hijacked the McDonald’s Monopoly campaign by inviting customers to redeem winning vouchers at its own restaurants.

McDonald’s chief competitor has launched what it called “Flame Their Mcopoly”, and promised to hand out free burgers, fries and drinks to diners who present prize-winning Monopoly tickets.

Promotional ads on the Hungry Jack’s website read: “Real flame-grilled taste, like air, is vital to life. No one should be denied it – our friends, our family and all Australians. So redeem your FREE tickets* at Hungry Jack’s instead, because everyone deserves a better flame-grilled burger.”

At the bottom of the ad, the company has adds the disclaimer: “*In no way endorsed or authorised by you know who”.

McDonalds launched its annual Monopoly campaign earlier this month promising “millions of prizes and the chance to win $1 million instantly on a Big Mac”.

The Hungry Jacks campaign will run until November 4. Despite the free offer, Hungry Jacks came under fire from some customers on its Facebook page, with some questioning the legality of the promotion while others suggested it should “hire professionals and come up with your own marketing campaigns”.

Another comment read: “You stupid people… this will encourage more people to head to McDonalds whilst you guys will not be making money from items u would normally make cash from.. shooting yourself in the foot.

However, many posts also praised the “sneaky, clever and genius” idea to hijack its rivals campaign.


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