Hungry Jack’s recruits the Pen-Pineapple-Apple-Pen guy in spin off summer BBQ Whopper track

Hungry Jack’s has recruited Japanese YouTube sensation, Pikotaro, better known as the Pen-Pineapple-Apple-Pen guy, to parody his viral smash hit song with a ‘summer BBQ Whopper’ version.

Created by Hungry Jack’s’ newly appointed-PR agency Eleven and its content arm BOLT, the ad features Pikotaro building an imaginary Whopper burger as he does his signature dance.

The ad aims to help Hungry Jack’s tap into culture and merge two fan favourite burgers together.

Claudia Cullen, brand marketing manager at Hungry Jack’s, said in a statement: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s.”

The ad will be hosted on the brands social channels.

Pikotaro’s original song:


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.