Hungry Jack’s recruits the Pen-Pineapple-Apple-Pen guy in spin off summer BBQ Whopper track

December 7, 2018 2:20

Hungry Jack’s has recruited Japanese YouTube sensation, Pikotaro, better known as the Pen-Pineapple-Apple-Pen guy, to parody his viral smash hit song with a ‘summer BBQ Whopper’ version.

Created by Hungry Jack’s’ newly appointed-PR agency Eleven and its content arm BOLT, the ad features Pikotaro building an imaginary Whopper burger as he does his signature dance.

The ad aims to help Hungry Jack’s tap into culture and merge two fan favourite burgers together.

Claudia Cullen, brand marketing manager at Hungry Jack’s, said in a statement: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s.”

The ad will be hosted on the brands social channels.

Pikotaro’s original song:

Abigail Dawson

Abigail Dawson is a reporter at Mumbrella mainly covering the creative and PR space. Abigail graduated from RMIT University where she completed a Bachelor of Communications (Journalism) majoring in politics, economies and businesses. She has interned at Mamamia and completed work experience at 3AW and Channel 10.

Comments: 8 Add Comment

Zzzz 7 Dec 18

Who get’s paid for this! An out of date viral video from what? 12 months ago?

HJT 7 Dec 18

client cut budgets so got some small scale agencies to work to a lower number

The Kids Love It 8 Dec 18

The target audience loves it (just at the Facebook numbers for shares and comments) that is all that matters.

Tom 10 Dec 18

Are you serious? It’s a meme that went stale two years ago, the target demographic is cringing. Just look at the ad on YouTube and read the comments.

Same same different 10 Dec 18

If you view it on FB it’s gone pretty nuts. 10k shares and a million views in 5 days.That’s pretty good going whether you like pineapple on your burger or not.

JG 10 Dec 18

A million views in five days. Globally.

A single decent prime-time TV spot can do that in 30 seconds.

bernie 10 Dec 18

Although its slow to cash in on this viral celebrity – I still thinks its great and better than any other ad that would sell this burger

Shteeben 2 Jan 19

Low budget is no excuse for horrendously bad content. Low budget is an excuse for just ‘good’ content, not ‘great’ content.
Those views are global and promoted (bought). This is a horrible sentiment for burger king, an irritating ad and based on (as mentioned) an out-dated and stale meme.
Embarrassing.

Hungry Jack’s recruits the Pen-Pineapple-Apple-Pen guy in spin off summer BBQ Whopper track

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