Hunt begins for 2011 APG Planning Idol

The search has begun for the next APG Planning Idol, which last year was won by BMF’s Anna Barnwell.

The competition, which requires young planners  to tackle a brief on a social issue, will this year task entrants to devise a strategy for One Laptop per Child Australia.

The deadline for entry is August 15 and anyone under 30 can enter, as long as they are an APG member or sign up as an individual Communications Council member.

Contestants will be tasked to come up with a plan that will drive enough donations to fund 400,000 laptops for Australian children by 2014.

The winner will get the chance to attend the 2012 AAAA Planning Conference in the US.

APG chairman Sudeep Gohil said: “We’re looking for smart young people with a strategic brain, who can make a real difference to brands and businesses. Rather than awarding past work, entering planning idol is a chance for forward thinking that can make a real difference to people’s lives.”


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