F.Y.I.

Hunter selected by Vitadrop to spearhead ‘brand reboot’

Creative branding agency Hunter has been chosen by hydration supplement brand, Vitadrop, to facilitate “a comprehensive brand reboot”.

(L-R): Vitadrop co-founders, Dan Concannon and Charlie Wood

The announcement:

It’s always exciting to start the week on a high note, and today, Hunter is thrilled to announce its partnership with Vitadrop, the up-and-coming Australian hydration supplement brand making a splash in the ANZ market. Fresh from their crowdfunding triumph on VentureCrowd, Vitadrop has chosen Hunter to help them reach new heights with a comprehensive brand reboot designed to resonate with their growing fanbase and carve out an even more distinctive position within the competitive category.

Vitadrop co-founder and CEO, Charlie Wood, expressed his confidence in the collaboration, stating, “Hunter’s deep understanding of our values and commitment to supporting young businesses like ours is truly inspiring. However, what’s even more crucial is their impressive track record in scaling brands, which we believe will significantly impact our future and channel our collective energies for even greater success.”

Renowned for its expertise in creating value and driving business growth, Hunter has generated over a billion dollars in value for its diverse roster of clients. As Vitadrop joins this esteemed list, the partnership is poised to become another shining example of Hunter’s ability to transform businesses and catapult them into the spotlight.

Simon Hakim, CEO of Hunter, shared his enthusiasm, saying, “It’s awesome to work with ambitious founder-led businesses like Vitadrop, and help them unleash their full potential as a game-changer in the hydration supplement market. Together, we’re confident that our joint efforts will not only raise Vitadrop’s profile but also reshape how consumers perceive and engage with their brand, creating a collective glow that benefits everyone involved.”

Source: Hunter

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