Dr Mumbo

Hustle. As appropriated by ANZ

While Dr Mumbo is as much a fan of digital stormtrooper Gary Vee as the next lover of overly simplistic business advice, he fears that the brand team at ANZ Bank have been picking up what hustle-evangelising Mr Vaynerchuk has been putting down.

He understands that ANZ is currently undertaking market research on what to call its business hub site.

And among the contenders? “Hustle and hack” and “Full hustle”.

Dr Mumbo is happy to share his own feedback: Don’t. Just don’t.



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