Hydralyte names Red Havas as its communications agency

Hydralyte has appointed Red Havas as its communications agency, following a competitive pitch.

Red Havas’ remit will include earned media and influencer relations.

Red Havas and Havas Blvd will be working with Hydralyte

Additionally, Havas Blvd, the group’s production arm, will be revamping Hydralyte’s website to improve the user experience.

Sue Cook, head of healthcare at Red Havas, said: “We’re thrilled to welcome Hydralyte into our portfolio. It’s a fantastic brand with big ambitions and a desire to make a difference in people’s everyday lives through the power of hydration. We are looking forward to championing their brand narrative in the coming months and ensure they become a meaningful brand in supporting consumer health.”

Joan Isaac, senior brand manager for Hydralyte at Care Pharmaceuticals, said the brand selected Red Havas for its creative firepower.

“As a disruptive brand with a mission to unleash the power of rehydration, we needed an agency partner who could bring creative firepower and therapeutic experience in equal measures,” Isaac said.

“Red Havas demonstrated a genuine passion and belief in our brand, presenting smart, strategic solutions to support our marketing strategy and execute with excellence. We’re excited to bring our program to life and deliver our rehydration message with real impact.”


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