Harris Coffee launches new brand platform and shows support for local cafes

July 2, 2020 11:03

Harris Coffee is helping Australian cafes recover from the impacts of the bushfires and COVID-19 lockdown, inviting owners to apply for a share in a $1m support package.

The campaign to support the initiative also launches Harris Coffee’s new brand platform ‘Made for Australia’, backed by its pledge to dedicate 1% of its annual turnover to support Australian initiatives.

The campaign, created by Edge, has launched across PR, online video, out-of-home, radio, digital and social. Media has been executed by Havas Media and PR by Red Havas.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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