Hypetap Intelligence: New influencer marketing platform launches

Influencer marketing agency Hypetap has launched Hypetap Intelligence, a new offering being utilised by Woolworths Group, Kraft Heinz, Colgate Palmolive, and Dan Murphy’s.

Hypetap Intelligence provides clients with insights into the target audience, competitive landscape, and the effectiveness of their influencer marketing campaigns.

By analysing over 10 billion data points, Hypetap Intelligence offers businesses a deep understanding of consumer trends and how consumers think, feel and behave in regards to their brand when they are planning their activity.