Hyundai has launched a campaign to promote its new i40 Tourer model. In the ad, a driver is joined by artist Jim Denevan to draw circles in the salt at Lake Rebecca in Western Australia.
http://youtu.be/77ePuLh0IR4
The agency behind the ad was Innocean.
Why am I not in this?
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how’s the rust damage to the cars after this shoot?
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Been done…. http://youtu.be/1PniKnoFRJ8
Can someone have an original idea please… ???
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WTF – not quite sure how your link is the same as the i40 ad? Yours is an animation that won a short film competition, this one is a visual artist who creates artworks of a grand scale using an i40. I think the idea and sentiment are very different…
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I like it, presuming this is the start of something that becomes more focal for the model and broader for the brand.
WTF – how far off-beam do you want to be?
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Lem – Maybe closer??
https://www.youtube.com/watch?v=QNeWDw4XtiU
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