Hyundai enlists designer Emma Mulholland and Elle Magazine to create a jacket that emanates its Veloster

Hyundai has teamed up with designer Emma Mulholland and Bauer Media’s Elle Magazine for its latest Veloster campaign.

Firstly, Elle Magazine’s digital channels called for an aspiring designer to work alongside Mulholland to help create a Veloster double-sided jacket. Following the jacket’s creation the story of its design was told through a number of videos as well as editorial and online content across Elle and Bauer publications.

According to the designers, ‘the pinstriped day side of the jacket features red stitching to match the car’s red line leather interior along with a hidden pocket that speaks to its hidden third door, highlighting the car’s practical side. The after-hours side of the jacket aims to seamlessly take the wearer from daytime and office to nighttime, street wear. On the back, an embroidered sun passes the baton on to the moon while black and yellow banding reflects the two-tone roof and speed-stripe sleeves talk to the Veloster’s sporty nature’.