I Will Survive fails to lift, Farmer Wants A Wife picks up

I will survive?

Ten’s latest format I Will Survive has failed to gather steam after a quiet debut, on another night on which Ten was beaten for channel share by the ABC.

The search for a star of stage competition, based Aussie classic film Priscilla: Queen of the Desert, dropped in its second episode on Wednesday night to 427,000, down from Tuesday’s debut of 506,000.

The show placed 25th for the night and fourth in its time slot of 7:30pm, according to preliminary reports from OzTam.

It placed 14th in the 16-39 key advertising demo, 17th in 18-49 and 22nd in the 25-54.

It was better news for Ten’s drama Puberty Blues, which followed at 8.30pm. The show stayed within 100,000 viewers of last week’s debut of 925,000, on 843,000 – and 12th for the night.

In the key advertising demos, it placed third and first in its time slot in both 16-39 and 18-49, and fourth in 25-54.

Puberty Blues was third in its time slot behind Seven’s Criminal Minds, which rated 1.121m and third overall, and ABC’s Gruen Planet on 906,000 and 11th overall.

It was also beaten in its first half hour by the second episode of Nine’s Farmer Wants a Wife, which rated with 936,000 – up on last week’s 909,000.

However Puberty Blues did beat Nine’s debut of Dallas, which aired at 9pm and took 545,000.

Overall, The X Factor won the night for Seven with 1.478m. It won across all key advertising demos.

Big Brother aired the right side of a million, taking 1.031m in 9th spot. Big Brother Confidential, on at 10:10pm, rated with 382,000 in 27th spot.

Ten’s Class Of, in its second episode, was down on last week’s premiere of 431,000 to 311,000 in  32nd spot.

Wednesday’s top shows:

1. The X Factor Seven 1.478m
2. Seven News Seven 1.230m
3. Criminal Minds Seven 1.121m
4. Today Tonight Seven 1.114m
5. ABC News ABC 1.088m
6. A Current Affair Nine 1.084m
7. Nine News Nine 1.076m
8. Home and Away Seven 1.062m
9. Big Brother Nine 1.031m
10. The Farmer Wants a Wife Nine 0.936m
11. Gruen Planet ABC 0.906m
12. Puberty Blues Ten 0.843m
13. 7:30 ABC 0.807m
14. QI ABC 0.735m
15. Ten News Ten 0.708m

Wednesday’s channel share:

  1. Seven: 24.6%
  2. Nine: 19.4%
  3. ABC1: 13.9%
  4. Ten: 11.7%
  5. 7TWO: 4.9%
  6. SBS1: 4.6%
  7. 7mate: 3.9%
  8. Eleven: 3.4%
  9. GO!: 3.1%
  10. ABC2: 3.0%
  11. One: 2.6%
  12. Gem: 2.4%
  13. ABC3: 1.0%
  14. ABC News 24: 0.8%
  15. SBS2: 0.7%


Sign up to our free daily update to get the latest in media and marketing