IAB appoints Alice Manners as new CEO

Photos by PerthPhotography.comThe IAB has announced the appointment of Alice Manners, GroupM Interaction’s former Asia Pacific COO, as the new CEO of the online industry body.

She replaces former CEO Paul Fisher who resigned to take a role at audience measurement service Nielsen, late last year.

“The online industry has gone through a huge transformation in the past year and with more change ahead, it is perfect that we’ll now have someone of Alice’s calibre and experience heading up our peak trade association for online,” said Mark Britt, IAB Australia chairman and CEO of Mi9.

“Being able to attract Alice with her 14 plus years local and international digital experience represents a real step change for IAB Australia.”

Manners has held a number of roles within WPP Asia Pacific including GroupM Asia Pacific COO of Interaction since 2005. Previously she was managing director of mOne Asia Pacific and head of interaction for mDigital.

“The recent CEASA data shows that digital can no longer be labelled a new or emerging media,” said Manners.

“As it continues to grow in both influence and importance, digital will undeniably begin to lead discussions at the top table and the opportunity to manage IAB Australia’s transition through this growth was one that I could not resist.”

“I look forward to working closely with the team and Board to develop our plans for the future.”

Nic Christensen


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