IAB Director of research Gai Le Roy steps down

Le Roy

Le Roy

The Interactive Advertising Bureau (IAB) is searching for a new director of research with Gai Le Roy stepping down after two years in the role, Mumbrella understands.

Ley Roy was a key player in last year’s IAB’s online measurement tender and has also been helping the body’s push into digital audio measurement, on behalf of streaming players such as Spotify and Pandora.

CEO Alice Manners confirmed Le Roy was stepping down, but would remain a consultant to the IAB: “Gai has been an industry and IAB stalwart and we are grateful for her hard work over many years.

“We are pleased that she will be able to continue her involvement with the IAB in a consulting role.”

Le Roy was previously general manager, audience insights and research for Fairfax Media before taking the role with the IAB and has worked to help the organisation build out its membership beyond the major publishers.  

The IAB said it was searching for a suitable replacement as director of research.

Nic Christensen 


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