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Digital agency Hardhat wins probiotics brand Life-Space

Probiotics brand Life-Space has appointed digital agency Hardhat to develop its global web platform. The new platform will support the business’ expansion into international markets.

Life-Space joins Hardhat’s health and wellness portfolio after the agency won health insurer Bupa earlier this year.

Evolution Health’s head of marketing, Naomi Smith said: “Hardhat is a local agency, but many of their leaders have worked around the world. Hardhat brought important global insights and genuine thought innovation to the pitch process.”

Hardhat’s director of strategy Dan Monheit added: “Life-Space is at an incredible stage of its journey and we’re thrilled to be working with the team to support this growth.

“The Western world is finally waking up to the importance of probiotics and their role in supporting microbiome health, and all the work Life-Space have done to date puts them front and centre to be a global leader in this space.”

In November last year, Hardhat appointed JWT’s former executive planning director, Iain White, as its planning director.

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