Ikon Communications rebrands with new logo and positioning

WPP’s Ikon Communications has rebranded with a new logo and positioning.

Created by fellow WPP agency Landor, the new branding aims to match the “dynamism and flexibility of Ikon and its people”.

Ikon’s old logo

Ikon’s new logo

The new branding, which consists of nine shapes put together to form the work ‘Ikon’ aims to reflect the agency’s offerings including strategy, digital, technology, creative, social and planning.

Lesley Edwards, CEO Ikon Communications, said in a statement: “Ikon has a strong reputation for challenging conventional thinking which extends to our commitment to put our clients first and provide them with the ability to achieve their full potential.

“Our brief to Landor was to consider our key proposition and represent our core values in our new brand identity. I believe they have achieved this and we are delighted with our new look.”

Matty Johnson, creative director at Landor, added: “The new brand will give Ikon and its employees the ability to reflect their expertise, skills and client first approach across everything they do.

“With a simple set of rules to keep the brand simple, yet flexible – any touch point will always be authentically Ikon.”

The rebrand comes two months after the agency won its legal battle against a former client, which claimed the agency had created a “complete flop” of a marketing campaign.


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