I’m A Celebrity… Get Me Out Of Here! premieres to 794K metro viewers

Ten’s premiere episode of I’m A Celebrity… Get Me Out Of Here was the #1 entertainment program on Monday night.

The eighth season premiere brought in a metro audience of 794,000, while also winning all three key advertising demos. Last year, the show premiered to 1.031 million metro viewers.

Ten ViacomCBS chief sales officer, Rod Prosser, told Mumbrella: “In terms of our summer programming, we really do have the biggest and strongest summer schedule we’ve ever had. I’m a Celebrity…Get Me Out Of Here kicked off 3 January, and will arguably be the noisiest program over this period, and we’re particularly excited about this upcoming season.

“Obviously again – because of COVID – we’ve shot it in Australia, which has been really handy for our commercial partners, obviously because it’s not far to travel, so we’ve been able to monetise that really successfully. We’re just so proud of the show, because hands down, that one show redefines all of our summer viewing.”

Nunn Media’s MD, Chris Walton told Mumbrella: “I’m a Celebrity is successful, well-known and starting very early in the year, and well done on a 3 Jan start date – a bold move, and no doubt they will leverage this show for promotional purposes, but it is just such a big challenge to do vs cricket and tennis, and then later AFL and NRL, none of which they have.”

Last night’s episode revealed 10 celebrities who will now have the opportunity to win $100,000 for their chosen charity.

Celebrities for 2022 include Poh Ling Yeow, a MasterChef Australia alumni, The David – real name David Subritzky – a super influencer with 3.9 million followers, as well as Dylan Lewis, who appeared in the 90s music show, Recovery.

Adding to that list is Beau Ryan, who is a TV host, sports star, and comedian, Nathan Buckley, an AFL player, and Brooke McClymont, who is one third of the Australian country music trio, The McClymonts.

Emily Seebohm, four-time Olympian swimmer has also joined the cast, along with Derek Kickett, a former AFL star, and Cal Wilson, a guest on Have You Been Paying Attention? and Hughesy, We Have a Problem.

Tonight’s episode will see UK reality TV star Joey Essex arrive to the camp.

Meanwhile, a repeat episode of Outback Ringer on ABC was next in entertainment, pulling in a metro audience of 543,000, followed by Seven’s The Chase Australia which aired to 481,000 metro viewers.

ABC’s Back Roads saw 413,000 metro viewers tune in, while Ten’s The Project 7pm aired to a metro audience of 393,000.

The #1 program on Monday was Seven News, which had an average of 963,000 metro viewers, ahead of Seven News at 6:30 with 933,000, and Nine News at 6:30 which pulled in 850,000.

Seven won the night, taking an overall network share of 25.8% over Nine’s 23% share, while Ten had 26.4% and the ABC took a 16% share.

Seven also won primary channel share while the top-rating multi-channel for Monday was 10 Bold with a share of 4.2%.

In the latest Daily Consolidated Total TV Report for 27 December, Seven News was the #1 program nationally across linear and BVOD television, with 1.629 million viewers including 19,000 on national BVOD.

Seven’s Cricket: Third Test – The Ashes 02/53 was the #1 entertainment program with 1.432 million viewers.

The program with the biggest uplift Monday’s episode of FBI: Most Wanted which had an 30% uplift on overnight figures and had a total of 292,000 viewers overall and a national BVOD audience of 8,000.

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