IMAA partners with ThinkTV, CRA, OMA and Boomtown for industry initiatives

Calum Jaspan

November 25, 2021 10:26

The Independent Media Agencies of Australia (IMAA) has partnered with several industry bodies, including the Premium Content Alliance, Commercial Radio Australia (CRA), Outdoor Media Association (OMA) and Boomtown, for a range of initiatives surrounding education, media sector updates and research studies into 2022.

This includes the launch of the IMAA academy, the education pillar for the industry body for members, which general manager of the IMAA, Sam Buchanan said is “a key focus for us in 2022, and our industry body partners will play an integral role”.

“One of the key pillars of the IMAA is to work collaboratively to realise the potential of independent media agencies. We share many common goals of improving our industry. Since our launch last year, we have received fantastic support from media owners so it’s a natural progression to start working more closely with media industry associations,” said Buchanan.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.