Month in a minute: May’s biggest agency stories

In this new series Mumbrella wraps up the biggest news of the month across media, creative and PR. This month, Mumbrella highlights the death of BMW and Ogilvy's 20 year relationship, Telstra's new PR roster, Amazon's latest creative agency and Queensland Government's media tender.

May’s creative agency wrap:

1. BMW parted ways with its long-term agency partner of more than 20 years, Ogilvy

After a relationship which had lasted for more than 20 years, BMW announced it was pitching its creative account, with Ogilvy confirming it would not be involved in the pitch process.

2. TBWA won Amazon’s creative account

After resigning its place on the Foxtel roster in April, TBWA announced it had won the creative account for online e-retailer Amazon.

3. Richard Morgan announced he is leaving 303Mullen Lowe as a partner and ECD

In a series of change for the agency, 303 MullenLowe’s ECD Richard Morgan departed the agency with Ugly’s co-founder Gary McCreadie later being announced as his replacement.

Morgan joined in January 2013 back when the company was simply known as 303Lowe

4. Pepsi switched its drinks account from Clemenger BBDO Sydney to TBWA

TBWA Sydney won the creative account for Pepsi and all of its drinks brands in an Omnicom only three way pitch.

5. Clemenger Melbourne was appointed to Menulog’s creative account

Incumbent agency Y&R won the Menulog creative account in February last year.

May’s PR agency wrap:

1. One of the biggest PR accounts Telstra handed its consumer PR account to WPP and CHE Proximity’s Attention + Influence

After a lengthy pitch process Telstra appointed WPP and Attention + Influence to its PR account with WPP creating a “tailored team” to service the account.

2. Cara Mygind exited her Uber as its head of communications after just four months in the role

After just four months in the role as head of communications for Uber Cara Mygind exited the business, leaving the role with the ride share service vacant.

Formerly the head of comms at Air New Zealand, Mygind departed Uber after just four months

3. Edelman won Unilver Corporate’s PR account as well as the brand PR for five of its brands: Dove, Vaseline, Simple, Tresemme and St Ives

The largest independent public relations agency Edeleman won the corporate account for Unilever. As well as winning Unilever Corporate, Edelman has won the brand PR for five of Unilever’s brands which includes Dove, Vaseline, Simple, Tresemme and St Ives.

4. Playstation moved its PR account from One Green Bean to Poem

Playstation has engaged Poem as its PR agency of record with the agency launching its first campaign for the brand. Playstation and Poem created a social experiment by creating a human like Android to replicate protagonists designed by the game’s creators, Quantic Dream.

5. Tourism Fiji chose three lead PR agencies: Edelman, Poem and PEPR

The new roster comes seven months after Tourism Fiji pitched its public relations account and appointed a new public relations manager for Australia, Sarah-Louise Robinson.

6. The City of Adelaide announced it is seeking a new PR agency

The City of Adelaide is looking for a corporate PR partner which will be able to help with Adelaide’s tourism attraction.

May’s media agency wrap:

1. Hyundai awarded its $51m media account to m2m

Hyundai moved its media account from incumbent agency Initiative to m2m.

2. The Queensland Government opened a media tender with the intention of “seeking value for money”

The Queensland Governement announced in a tender that it is looking to consolidate its media strategy, planning and buying arrangements with one agency. The tender said the state government is looking for “quality and cost-effective placement”.

3. M&C Saatchi Group’s media agency Bohemia picked up the media account for Western Sydney University

The account was previously held by Blue 449 with WSU executive director of marketing Glenis Carroll thanking the agency for the role it played in rebranding the university from UWS to WSU.

4. Publicis Media’s chief operating officer, Chris Nolan, announced he would be leaving the group at the end of May

Nolan said: “I would like to thank my Publicis Media colleagues, both locally and across the globe, for their continued support over the last 13 years and I wish them all the best for the future.”

Publicis said it would not be appointing another COO.


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