News expands APAC team with string of new hires and promotions has made several promotions and new hires across the business as the company prepares to expand its APAC operation into India in 2023.

Former regional marketing director APAC, Ayaan Mohamud has been elevated to newly created position of regional vice president of marketing APAC with a remit to expand the company’s marketing team in the region.

Ayaan Mohamud has been promoted to the newly created position of regional vice president of marketing for APAC.

Mohamud has appointed Laurence Nelmes to the newly created role of marketing executive for ANZ and is actively recruiting for another Sydney-based team member. Nelmes is the seventh member of the APAC marketing team, having originally joined as a business development representative in March 2021.

APAC managing director Adam Furness said: “Ayaan joined almost three years ago as our first marketing hire across APAC and has been a strategic and executional powerhouse since day one.

“She has been instrumental in helping drive our exponential growth across APAC with agile and innovative marketing initiatives that have helped raise awareness and understanding of the partnership economy. With more resources now available to her, the sky’s the limit to what she can achieve next.”

Commenting on her appointment, Mohamud added: “When I joined as their first regional marketing resource, I knew it was the opportunity of a lifetime to create a foundational APAC marketing strategy and build a local team to drive demand for a new category of marketing technology – partnership automation. We’ve already exceeded our ambitious growth plans and I’m looking forward to leading our marketing team to new heights as we launch into Japan this year and India in 2023.”

Tanya Suna has been promoted to the newly created position of director of people and culture, APAC. has also made a series of new appointments to their local customer success, partnership and sales teams.

Former account manager for Are Media’s Beauty Voices, Deborah Kan, joins as partnership development manager ANZ, and Hayley Tse has been appointed as customer success manager ANZ, following three years affiliate agency experience at Acceleration Partners and iProspect.

Also joining the team as corporate account executive APAC after a stint at web governance SaaS company Monsido is Kim Snippel, and Diana Letran has been appointed as pre-sales solution architect following her time as lead ad operations at Finder.

To help nurture the newly expanded team, has promoted Tanya Suna from the role of people and development APAC to the newly created position of director of people and culture for APAC.


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