In-house council adds new members and furthers market activities

November 26, 2021 9:32

Since officially launching in July 2021, the In-House Agency Council (IHAC) has grown to more than 25 members, including newly arrived brands Betfair, Bupa, Collingwood FC, Medicines Australia and TTI Brands (Ryobi).

These join the founding members which included CUB, MYOB, Optus, Sportsbet and more.

IHAC chair Chris Maxwell said agency talent were looking for alternatives and “with the growth of in-house agencies”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

Topics

Chris maxwell IHCA

Latest

ARN upfront: Sensible meets madcap with a touch of TV

Mumbrellacast: ARN delivers the goods at latest upfront, and a News Corp insider opens up

Junkee co-founder slams Australian publishing for lack of ambition

Three strategic questions crucial to Nine Publishing's future

Clemenger BBDO’s Lindsay Bennett departs, takes global role at Ideally

In-house council adds new members and furthers market activities

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE