New council for in-house agency marketers launches to foster development

June 22, 2021 8:30

The in-house agency community of Australia has a new council for participants to collaborate through, formulated at a Mumbrella event in late 2019.

The In-House Agency Council (IHAC) has been conceived by Lution CEO and former CUB marketer, Chris Maxwell, brand and marketing advisor Michael Sinclair and Carsales chief marketing officer Kellie Cordner, all of whom now sit on the board.

IHAC founder and chairman, Maxwell, said the objective of the council was to help marketers maximise their in-house agencies by attracting the best talent, building capability, benchmarking and sharing industry best practices and to act as an advocate for the in-house agency marketing model.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.