Inclusive Australia launches Australia’s ‘most diverse’ Instagram account

Inclusive Australia, a not-for-profit aiming to create a society where all people feel they belong, is asking Australians to follow the country’s most diverse Instagram account, @_somebodydifferent.

The account will be owned by a different person each day it is live, in an effort to encourage Australians to diversify their social media feeds and get insights into how other people live.

Inclusive Australia has launched the _somebodydifferent Instagram page to tackle diversity

Inclusive Australia partnered with Monash University to compile the Social Inclusion Index which measures the issue of social inclusion in Australia.

Inclusive Australia CEO, Andrea Pearman, said: “We all tend to surround ourselves with people who look and think like we do. That is why we are asking people to take the small step of following @_somebodydifferent on Instagram or joining the alliance.”

“Exploring differences can be challenging. But we know from history that when we embrace the difference of our people and communities, we are successful both socially and economically.”

The idea for the account was devised by Thinkerbell.

Jim Ingram, co-founder and chief creative tinker at Thinkerbell, added: “We are all different, it’s what makes us human. By following @_somebodydifferent, you’re opening yourself up to Australians you otherwise wouldn’t see. This is a genuine opportunity to help better Australia, and in doing so, better yourself too.”


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