Incubeta announces client director for data, APAC hire
Incubeta has named Ash Rane as its new APAC client director for data.
The announcement:
International marketing leader, Incubeta, has announced the appointment of Ash Rane as its new client director for data in the APAC region, following on from the acquisition of Persuasion and an internal promotion for Sam Shennan to regional CEO of APAC. Ash’s unique insights into the interplay between leveraging data and achieving key media objectives for clients will expand Incubeta’s already extensive Google Cloud Platform (GCP) and Analytics offerings. Ash joins the company with over two decades of experience spanning multiple industry verticals, from finance and government to ecommerce and travel.
As client director for data in the APAC region, Ash will address the challenges faced by the marketing industry, including evolving privacy laws and shifting user expectations. He will ensure clients can clearly communicate a fair value exchange, enabling Incubeta to develop expert analytics-backed first-party data strategies.
Before joining Incubeta, Ash was the global director for cloud and martech at Xpon where he maximized clients’ media budgets by ensuring campaigns targeted the right people, at the right time, with the right message. Prior to that, as a principal analytics consultant and later as data and analytics director at Jellyfish, he honed his skills in harnessing data through Google Cloud to optimize marketing spend via the Google Marketing Platform.
His long-term goals include introducing new procedures and processes to leverage Artificial Intelligence, thereby enhancing the wider team’s offerings, and helping clients scale their capabilities. To achieve this, he will build upon Incubeta’s solid foundation for all existing clients by implementing measurement plans, journey mappings, and personalized maturity pathways.
“I am excited to join such a global brand and look forward to wielding data to drive media objectives for clients in the APAC region,” said Ash Rane, client director for data, Incubeta. “My main objectives will be to take the amazing work that Incubeta UK and US have been doing across cloud and marketing and bring it to the APAC region, focusing first on ensuring all APAC based clients are on a growth plan to success.”
“We are thrilled to welcome Ash to our global team,” commented Sam Shennan, regional CEO of APAC, Incubeta. “His extensive knowledge and demonstrated expertise will be instrumental in extending advanced data strategies and innovative solutions to the APAC region. Ash’s involvement will undoubtedly strengthen our GCP and Analytics capabilities and support our clients in achieving their marketing goals.”
Source: Berkeley Communications
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