Dr Mumbo

Indifferent strokes

Two things strike Dr Mumbo about The Daily Telegraph’s coverage of the forthcoming launch of Ten’s new shows Wake Up and Studio 10.

First, it’s a pity that amongst the readers who’ve bothered to respond to a survey of how the story makes them feel, the biggest number feel indifferent.

And second, given that Studio 10 features The Tele’s opinion editor Joe Hildebrand, it’s something of a shame the article suggests the show is called The View.

tele the view

How The Tele is reporting the launches



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